Dacia Morocco Launches the “Bigster”: A Bold Entry into the Mid-Size SUV Segment
Dacia Morocco has officially launched the all-new Bigster, marking the brand’s first entry into the C-segment SUV category. This model embodies Dacia’s core philosophy of simplicity, comfort, durability, and smart economy, offering a unique and accessible option for customers seeking a versatile SUV typically reserved for higher-end segments.
Bold and Functional Design
The Bigster boasts sharp lines and a distinctive exterior, tailored for professional, family, and leisure use. Key design features include:
- A two-tone body finish
- 19-inch alloy wheels
- Multi-position roof bars
These elements give the vehicle a confident stance and a strong road presence.
Advanced Technology and Refined Comfort
The Bigster is equipped with practical and smart features, including:
- A 10.1-inch central touchscreen and a digital instrument cluster (7 or 10 inches)
- Dual-zone automatic climate control with rear vents
- A 3D Arkamys sound system with 6 speakers
- Electric tailgate and panoramic sunroof
- Power-adjustable driver’s seat
- The exclusive YouClip system by Dacia
To enhance acoustic comfort, the Bigster includes thick glass insulation and a soundproof windshield, built on the CMF-B platform, which also improves interior space and ride comfort.
Spacious and Practical Interior
The Bigster offers a generous luggage compartment, split-folding rear seats (40/20/40), and multiple storage options, making it an ideal choice for families and users seeking functionality without compromise.
Clear Environmental Commitment
Aligned with Dacia’s “Eco-Smart” vision, the Bigster incorporates recycled materials like Starkle, with recycled plastic making up around 20% of the vehicle’s design—a figure that surpasses industry norms.
Four Trim Levels to Meet Diverse Needs
- Essential: Core features at an affordable price
- Expression: Enhanced equipment level
- Extreme: For adventure lovers (panoramic roof, roof bars, hill descent control)
- Journey: For long trips and elegance seekers (two-tone body, upgraded comfort)
Market Launch in Morocco with Competitive Pricing
Sales will begin across Dacia’s Moroccan network starting May 13, 2025, with a diesel engine and manual transmission (BVM).
| Trim | Price (MAD incl. tax) |
|---|---|
| Essential | 264,500 MAD |
| Expression | 275,500 MAD |
| Extreme | 297,500 MAD |
| Journey | 297,500 MAD |
Dacia also offers a financing plan starting at 1,750 MAD/month, making the Bigster an accessible option for a broad customer base.
This launch comes as the C-SUV market in Morocco experiences rapid growth, accounting for over 13% of total vehicle sales and growing at an annual rate of 64%.
The Bigster represents a new embodiment of Dacia’s spirit: a bigger, more capable vehicle designed to meet the modern customer’s evolving needs.
