An American report confirmed that Morocco has advanced by one position in the 2024 Best Countries ranking, securing the 39th spot out of 89 countries.
Morocco moved up compared to its 40th rank in the 2023 ranking, maintaining its lead among North African countries in this index.
This ranking is published annually by the American “US News and World” site in collaboration with the Wharton School of the University of Pennsylvania and the BAV Consulting database, which specializes in brand studies. The ranking is based on a survey that included over 17,000 people from around the world, conducted between March 22 and May 23, 2024, covering 73 attributes of countries.
